Reason Magazine: Quartal 2 2014
Working Together with The Hershey Company
Milton Hershey decided, back in 1894, to produce sweet chocolate as a coatingm for his caramels. Located in Lancaster, Pennsylvania, his new enterprise was coined, appropriately, the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all.